If You Don’t Know, Now You Know: Vaping | The Daily Show

How did
electronic cigarettes become the biggest thing
on the streets? Well, their rise to the top started a lot
like regular cigarettes. There’s no question
that the e-cigarette industry has ripped its tactics straight
from big tobacco’s playbook. REPORTER: Take a look
at the glamorous woman in the blue dress
smoking a cigarette in 1930 and this woman today
in an ad for an e-cigarette. The rugged cowboy then and now. REPORTER 2: Both marketed
relaxation, sharing, travel, freedom and sex appeal. E-cigarette manufacturers
like Kandypens can be promoted in DJ Khaled music videos, just like tobacco corporations
used to pay stars to smoke their cigarettes
onscreen. Okay, that’s just irresponsible. Celebrities
shouldn’t be advertising addictive substances
to their fans, which is why the only product
I endorse is cabbage. Cabbage, it’s the one thing you definitely won’t get
addicted to. Mmm. Mmm. I don’t want any more of this.
No. (laughter) Now, to be clear,
vaping companies aren’t bad guys because they advertise
their product. What made this
a sinister industry is who they were advertising
their products to. MAN: The FDA slamming popular
e-cigarette maker Juul for marketing directly
to students. Juul spent hundreds
of thousands of dollars to fund youth programming. WOMAN 2:
Two teenagers testified that a Juul representative came
to their school to give
an anti-vaping presentation, and when their teacher
left the room, they say the representative
repeatedly claimed that Juul was safe to use. WOMAN 3: 80% of teens who vape
say they picked the product because it comes
in flavors that they like. WOMAN 4: The teens say the
sleek devices are easy to hide. You can’t fell
if it’s a teenager’s lip gloss or cologne or if it’s a vape. Uh, I think you can tell,
because they’re sucking on it. I’m pretty sure teenagers aren’t taking drags
off Eternity for Men. (laughter) Something tells me
that kids get away with a lot at this principal’s school. Just like,
“Boy, it sure is remarkable “how many students here
are texting about their eggplants
getting rained on.” (laughter) “These kids love gardening.” But when you look at everything, from vape pen designs
to their outreach, you don’t have to be a genius
to realize they wanted their products
in the hands of teens. And the flavors are probably
the biggest red flag of all. I mean, mango, cotton candy,
jelly donut? Like, these things
are so targeted at kids, I’m shocked
that they didn’t have, like, a breast milk flavor. But according to the vape lobby, all these flavors are clearly
for adults only. MAN: The industry
is not targeting children. Just because you’re an adult
doesn’t mean that you don’t like,
uh, gummy bears. I see adults buying… you know, packs of gummy bears
all the time. I mean, just ’cause
you’re an adult doesn’t mean that you don’t like
good flavors. Okay, okay. I hear you, rodeo accountant.
I hear you. (laughter) But you have to admit, the vaping lobby’s excuses
sound a lot like a pedophile’s excuses. “What? No?
The candy and Disney movies “I keep in my car are for me. Adults like Moana, too!” Now, in response
to all this criticism, the biggest e-cigarette company,
Juul, has recently curbed
their marketing to kids. And also, they’ve gotten rid
of all their super-fruity, fantastic,
totally-adult flavors. But unfortunately, it might be
a little too little, too late, because countless teens
already addicted to vaping, and schools across the country are struggling
with the outbreak. WOMAN:
It’s a nationwide problem. In Texas, some schools make
kids roll up their long sleeves so they can’t hide the devices. In Fairbury, Nebraska, they are
randomly testing students in extracurricular activities
for nicotine. There are vape sensors in Illinois
and New Jersey bathrooms. MAN: One Alabama high school
taking extreme measures after a student was found
passed out in a bathroom after vaping. The principal removing doors
off stalls in the boys’ bathroom, which some parents say
is excessive. Okay, hold up. Some parents say
that’s excessive? Some parents think
it’s excessive to force kids
to shit in front of everybody? Who are the other parents? Who are the other parents
who are like, “It’s fine. My kid doesn’t deserve privacy”? I mean, aside from T.I.,
who are the other parents? (laughter, groaning) Yeah, he’s probably like, “Take the doors off those stalls
expeditiously.” Look, I think we can all agree that neither kids nor schools
should be responsible for fixing
this addiction crisis that companies like Juul
have helped create. If anything, e-cigarette
companies should be forced to pay for the damage that
they’ve purposefully caused. It’s the same way opioid
companies are being forced to pay for the work they’ve done that caused people
to be addicted. Or how Nabisco had to pay
for Cookie Monster’s rehab. You know?
And you know what? Just to give them
a little extra incentive, we should go to Juul’s offices and take the doors off
of their bathroom stalls until they fix the shit
that they’ve done. So in a nutshell… -(applause and cheering)
-In a nutshell… That’s how vaping
became the crisis that it is in America today. And if you don’t know,
now you know.

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